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Brand Storming : Managing Brands in the Era of Complexity
by M. Fioroni and G. Titterton
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Overview
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
This item is Non-Returnable
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Details
- ISBN-13: 9780230222434
- ISBN-10: 0230222439
- Publisher: Palgrave MacMillan
- Publish Date: December 2008
- Dimensions: 9.2 x 6.2 x 0.8 inches
- Shipping Weight: 1.15 pounds
- Page Count: 223
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