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Brand Storming|M. Fioroni

Brand Storming : Managing Brands in the Era of Complexity

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Overview

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

This item is Non-Returnable

Details

  • ISBN-13: 9780230222434
  • ISBN-10: 0230222439
  • Publisher: Palgrave MacMillan
  • Publish Date: December 2008
  • Dimensions: 9.2 x 6.2 x 0.8 inches
  • Shipping Weight: 1.15 pounds
  • Page Count: 223

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