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{
"item_title" : "Brand Strategy Workbook",
"item_author" : [" Lloyd E. Corder "],
"item_description" : "Brand Strategy Workbook is the practical, let-me-show-you-how-it's done companion to Brand Strategy. Through carefully chosen exercises, examples, breakout sessions and assignments, it shows you how to apply the six key concepts of branding: Brand, Research, Analyze, Position, Market and Measure. Using a step-by-step approach, it demystifies many of the proven principles of building and maintaining a strong product or service brand.",
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Brand Strategy Workbook : 6 Steps to Building a Lasting Identity
Overview
Brand Strategy Workbook is the practical, let-me-show-you-how-it's done companion to Brand Strategy. Through carefully chosen exercises, examples, breakout sessions and assignments, it shows you how to apply the six key concepts of branding: Brand, Research, Analyze, Position, Market and Measure. Using a step-by-step approach, it demystifies many of the proven principles of building and maintaining a strong product or service brand.
This item is Non-Returnable
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Details
- ISBN-13: 9781547272891
- ISBN-10: 1547272899
- Publisher: Createspace Independent Publishing Platform
- Publish Date: June 2017
- Dimensions: 11.02 x 8.5 x 0.16 inches
- Shipping Weight: 0.44 pounds
- Page Count: 76
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