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Brave Work in the Age of Climate Change|Deborah Morrison

Brave Work in the Age of Climate Change : A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

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Overview

Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment? Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times.

This item is Non-Returnable

Details

  • ISBN-13: 9783030002923
  • ISBN-10: 3030002926
  • Publisher: Palgrave MacMillan
  • Publish Date: May 2027

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