{ "item_title" : "Break Through the Noise", "item_author" : [" Tim Staples", "Josh Young "], "item_description" : "The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.Why do some brands capture global attention while others get lost in the noise?The 9 Rules of Shareability: Go beyond chasing views with Tim Staples' proven nine-step framework for creating content people feel compelled to share.Viral Marketing Case Studies: Learn how a disguised Cristiano Ronaldo launched a global brand and how two videos took a pet food company to an IPO--without a dollar spent on traditional ads.Audience Engagement Strategy: Master the five key emotions--happiness, awe, empathy, curiosity, and surprise--that make viewers stop scrolling, lean in, and share your message with their network.Social Platform Mastery: Get an insider's guide to making the algorithms of YouTube, Facebook, and Instagram work for you, not against you.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/32/861/856/1328618560_b.jpg", "price_data" : { "retail_price" : "27.00", "online_price" : "27.00", "our_price" : "27.00", "club_price" : "27.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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