{ "item_title" : "Breaking Into Advertising", "item_author" : [" Walter Hanlon "], "item_description" : "Breaking Into Advertising: The Beginner Lands A Job is a comprehensive guidebook written by advertising industry veteran Walter Hanlon. The book is designed to provide readers with practical advice and actionable strategies for landing their first job in the advertising industry. The book covers a variety of topics related to the advertising industry, including the different types of advertising agencies, the various roles within an agency, and the skills and experience required to succeed in each position. Hanlon also provides tips for creating a standout resume and cover letter, as well as advice on how to prepare for interviews and networking events.Throughout the book, Hanlon draws on his extensive experience in the industry to offer insights and anecdotes that help readers understand what it takes to succeed in advertising. He also includes case studies and interviews with successful advertising professionals to provide readers with real-world examples of what it takes to break into the industry.Overall, Breaking Into Advertising: The Beginner Lands A Job is an invaluable resource for anyone looking to start a career in advertising. Whether you are a recent graduate or someone looking to make a career change, this book provides the practical advice and insider knowledge you need to succeed in this exciting and competitive industry.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/16/380/615/1163806153_b.jpg", "price_data" : { "retail_price" : "22.95", "online_price" : "22.95", "our_price" : "22.95", "club_price" : "22.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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