{ "item_title" : "Breaking the Rules", "item_author" : [" Stephen Gruppetta "], "item_description" : "Technical writing doesn't have to be boring.It shouldn't be. Storytellers know a thing or two about engaging their readers. There's a reason why stories have always been a key part of humanity. And there's plenty of neuroscience to justify humans' need for stories. Breaking the Rules explores ways of borrowing techniques from storytellers and adapting them to technical writing. It's not just about writing stories. There are more narrative techniques that can be used in technical articles to lower the reader's cognitive load, ensuring they engage, understand, and retain the information. This book won't tell you what to do. It will help you ask questions about your technical writing and find the answers that are right for you. Table of Contents:one - narrative technical writingtwo - what's your (current) writing style?three - stories everywherefour - cognitive loadfive - analogiessix - story-framingseven - narrating the technical detaileight - narrative writing style and languagenine - your audienceten - a near-perfect picture", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/832/299/9798322993841_b.jpg", "price_data" : { "retail_price" : "18.00", "online_price" : "18.00", "our_price" : "18.00", "club_price" : "18.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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