{ "item_title" : "Build It Backwards", "item_author" : [" Wayne Hatter "], "item_description" : "Most people plan from the front and hope clarity shows up later. Build It Backwards takes the opposite approach. This book shows you how to start with the finished outcome, then work backwards through the page, offer, workflow, or system so each piece has a job and the whole build feels lighter, clearer, and more useful. Written in a practical, plainspoken style, this is not a book full of hype, theory, or guru talk. It is for local business owners, founders, freelancers, consultants, and builders who want a simpler way to think through what they are making before the work gets messy. Inside, you will learn how to: - plan from the result instead of the starting point - build clearer pages and offers - create workflows that make more sense - reduce unnecessary complexity - make better decisions earlier in the process If you build things for people and want a steadier, more useful way to plan, this book will help.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/825/795/9798257950001_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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