{ "item_title" : "Build It and They Won't Come", "item_author" : [" Jason Chechik "], "item_description" : "Today you need to do more than just start your business, make your product/service available for sale, and expect customers to buy. Customers have become informed buyers. They don't initially trust you, it must be earned. Without implementing a proper marketing plan, your business will surely fail. If that statement scares you, no need to worry. It's actually a lot easier than you might think to get noticed in your marketplace. It doesn't even need to cost a lot of money. By following the simple strategies outlined in this book, you are sure to attract more prospects, create more visibility for your business, nurture those prospects, and positively affect your bottom line. This book has been written with the passionate, eager, small business entrepreneur in mind. The techniques are easy to understand and even easier to implement. Go ahead, put them to use.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/99/368/430/0993684300_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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