{ "item_title" : "Building Alternatives", "item_author" : [" T. M. Thomas "], "item_description" : "The Uralungal Labour Contract Cooperative Society (ULCCS) in northern Kerala is a remarkable institution, founded as part of the early 20th century anti-caste movement. The Cooperative's raison d' tre - as enshrined in its bylaws - is to 'promote the economic interests of the labourers of the Society'. Despite ups and downs over its 90-year history, the ULCCS is a highly successful cooperative, both in terms of its profitability and in its enhancing the lives of its worker-owners. This, despite the neoliberal policies that have suffocated much economic activity that lies outside of monopoly capitalism's interests. Building Alternatives provides an honest appraisal of a heroic venture of a cooperative enterprise, demonstrating that cooperatives are not only able to survive in a small niche, but are able to grow into substantial institutions within the social life of a region. The book does not gloss over the problems that come with this history, providing a rich empirical account that helps us learn from the challenges and successes. The story of ULCCS is not merely an inspiration to the world, but a guidebook to the resilience of cooperatives as alternatives within capitalism.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/38/011/846/9380118465_b.jpg", "price_data" : { "retail_price" : "22.99", "online_price" : "22.99", "our_price" : "22.99", "club_price" : "22.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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