{ "item_title" : "Building A Better Mouse", "item_author" : [" David Green", "Steve Alcorn "], "item_description" : "Note: This is the original 2007 edition of Building a Better Mouse. A fully updated 40th Anniversary Edition - featuring never-before-seen behind-the-scenes construction photos from the authors' personal archives - is now available on Amazon. If you'd like the expanded edition, search for Building a Better Mouse 40th Anniversary Edition. On October 1, 1982, The Walt Disney Company opened its EPCOT Center to the world, heralding changes that would take the Disney property in Florida from a mere theme park to a world-class resort destination. Authors Steve Alcorn and David Green were there, as employees of Disney's WED Imagineering.Building a Better Mouse tells the tale of the hundreds of mostly young, mostly bright and all embarrassingly idealistic people who worked on Epcot, and gives a unique insider's perspective on what it was like to be in the trenches as a Disney Imagineer in the early 1980s, from pixie dusting - when new employees are indoctrinated into all things Disney - through the craziness of the engineering design process, right up until the last frantic dash to opening day. It is a breathtaking, breezy, E-ticket ride of a book, required reading for both hard-core Disneyphiles and people interested in the business side of themed entertainment.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/97/297/775/0972977759_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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