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Building Corporate Identity, Image and Reputation in the Digital Era|T. C. Melewar

Building Corporate Identity, Image and Reputation in the Digital Era

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Overview

Brands - corporate, products, service- today are collectively defined by their customers, deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

This item is Non-Returnable

Details

  • ISBN-13: 9780367531232
  • ISBN-10: 0367531232
  • Publisher: Routledge
  • Publish Date: July 2021
  • Dimensions: 9.21 x 6.14 x 1.25 inches
  • Shipping Weight: 2.15 pounds
  • Page Count: 554

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