{
"item_title" : "Building Corporate Identity, Image and Reputation in the Digital Era",
"item_author" : [" T. C. Melewar", "Charles Dennis", "Pantea Foroudi "],
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Building Corporate Identity, Image and Reputation in the Digital Era
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Overview
Brands - corporate, products, service- today are collectively defined by their customers, deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
This item is Non-Returnable
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Details
- ISBN-13: 9780367531232
- ISBN-10: 0367531232
- Publisher: Routledge
- Publish Date: July 2021
- Dimensions: 9.21 x 6.14 x 1.25 inches
- Shipping Weight: 2.15 pounds
- Page Count: 554
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