{ "item_title" : "Building India's Upstarts", "item_author" : [" Narasimhan Raghavan", "R. Narasimhan "], "item_description" : "Unlike most entrepreneurship books that focus on venture-backed startups, this work examines the journey of creating sustainable, profitable companies through bootstrapping. What sets this book apart is its focus on upstart companies--traditional businesses that succeed through incremental innovations and operational excellence rather than disruptive technology. This represents a massive but often overlooked opportunity in India's growth story. With India's growing economy creating unprecedented opportunities for such businesses, this book fills a crucial gap in entrepreneurship literature focused on the Indian context.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/14/347/987/0143479873_b.jpg", "price_data" : { "retail_price" : "18.99", "online_price" : "18.99", "our_price" : "18.99", "club_price" : "18.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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