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{ "item_title" : "Building an Innovation Culture", "item_author" : [" Sri Mandalaparthy "], "item_description" : "A CxO's job isn't to have the best ideas - it's to build the system that lets the organization's best ideas survive the journey from ideation to availability. Most executives sponsor innovation; very few actually engineer the arc that determines whether it ships. This complete, 14-chapter manuscript gives senior leaders a practical framework for managing that journey across process, tools, and people - illustrated through a deliberately wide range of verified case studies spanning technology (Xerox PARC, Microsoft, Google), manufacturing and automotive (Toyota, Ferrari/Fiat), aviation (Southwest Airlines), consumer goods (3M, Procter & Gamble), retail (Tata's Titan Watches), and e-commerce (Amazon) - proving the framework isn't a technology-industry artifact. The book closes with two original diagnostic tools, an Innovation Culture Maturity Heat Map and an Altitude-by-Attitude Readiness Matrix, giving readers an immediate way to assess their own organization rather than just read about others'.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/890/696/9798906962553_b.jpg", "price_data" : { "retail_price" : "26.99", "online_price" : "26.99", "our_price" : "26.99", "club_price" : "26.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Building an Innovation Culture|Sri Mandalaparthy

Building an Innovation Culture

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Overview

A CxO's job isn't to have the best ideas - it's to build the system that lets the organization's best ideas survive the journey from ideation to availability. Most executives sponsor innovation; very few actually engineer the arc that determines whether it ships. This complete, 14-chapter manuscript gives senior leaders a practical framework for managing that journey across process, tools, and people - illustrated through a deliberately wide range of verified case studies spanning technology (Xerox PARC, Microsoft, Google), manufacturing and automotive (Toyota, Ferrari/Fiat), aviation (Southwest Airlines), consumer goods (3M, Procter & Gamble), retail (Tata's Titan Watches), and e-commerce (Amazon) - proving the framework isn't a technology-industry artifact. The book closes with two original diagnostic tools, an Innovation Culture Maturity Heat Map and an Altitude-by-Attitude Readiness Matrix, giving readers an immediate way to assess their own organization rather than just read about others'.

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Details

  • ISBN-13: 9798906962553
  • ISBN-10: 9798906962553
  • Publisher: Notion Press
  • Publish Date: October 2026
  • Dimensions: 8 x 5 x 0.31 inches
  • Shipping Weight: 0.37 pounds
  • Page Count: 118

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