menu
{ "item_title" : "Building Routes to Customers", "item_author" : [" Peter Raulerson", "Jean-Claude Malraison", "Antoine Leboyer "], "item_description" : "Building Routes to Customers explains the powerful Routes-to-Market approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/44/192/733/1441927336_b.jpg", "price_data" : { "retail_price" : "64.99", "online_price" : "64.99", "our_price" : "64.99", "club_price" : "64.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Building Routes to Customers|Peter Raulerson

Building Routes to Customers : Proven Strategies for Profitable Growth

local_shippingShip to Me
In Stock.
FREE Shipping for Club Members help

Overview

Building Routes to Customers explains the powerful "Routes-to-Market" approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics.

With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.

This item is Non-Returnable

Details

  • ISBN-13: 9781441927330
  • ISBN-10: 1441927336
  • Publisher: Springer
  • Publish Date: October 2010
  • Dimensions: 9.21 x 6.14 x 0.46 inches
  • Shipping Weight: 0.69 pounds
  • Page Count: 196

Related Categories

You May Also Like...

    1

BAM Customer Reviews