Building Strategic Relationships : How to Extend Your Organization's Reach Through Partnerships, Alliances, and Joint Ventures
Overview
Building Strategic Relationships provides an in-depth look at why partnerships succeed and fail. For managers, consultants, educators, and other professionals, this book shows how partners as diverse as Lesher Communications, Norpac, Arthur Andersen, and the Alameda County School System have made the most of their partnering opportunities by choosing alliances with care, managing the day-to-day relationship, and continually reviewing the nature of the partnership and its usefulness. Drawing from more than two hundred interviews and seventy-five case studies of both successful and unsuccessful partnerships in business, communities, and education, this book demonstrates how public and private sector organizations are reducing costs, leveraging limited resources, broadening markets, creating "intrapreneurial" organizations within their companies, and tackling projects too expensive or too risky to face alone.
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Details
- ISBN-13: 9780787900922
- ISBN-10: 0787900923
- Publisher: Jossey-Bass
- Publish Date: June 1995
- Dimensions: 9.33 x 6.33 x 0.94 inches
- Shipping Weight: 1.05 pounds
- Page Count: 272
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