{ "item_title" : "Building Value", "item_author" : [" Simon Barnes "], "item_description" : "Learn the venture capital process and industry from the inside-outIn Building Value: The Business of Venture Capital, renowned professor and venture capital (VC) firm partner Simon Barnes delivers an easy-to-read guide to the often-mysterious world of venture capital and how entrepreneurs and venture capitalists should engage with each other to arrive at constructive start-up investment deals. In the book, you'll discover why successful entrepreneurial finance is more about behaviour than it is about numbers. You'll learn why VC is a people business, first and foremost, and why effectively aligning the interests of funders and entrepreneurs is so important.You'll also find:Insights drawn from the author's 25 years' experience backing and building start-ups in the UK, EU, and USA holistic view of the venture capital industry that focuses on building valueA comprehensive discussion of the entire VC process, from negotiating the deal to helping build a successful venture-backed businessPerfect for students in MBA programs, Building Value is also a can't-miss resource for venture capitalists, entrepreneurs raising capital for the first time, professional fund managers, and professionals and entrepreneurs participating in incubator or accelerator programmes.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/39/423/189/139423189X_b.jpg", "price_data" : { "retail_price" : "78.00", "online_price" : "78.00", "our_price" : "78.00", "club_price" : "78.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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