{ "item_title" : "Building Your Digital Brand", "item_author" : [" Sam Zuker "], "item_description" : "We are living through one of the greatest transformations in the history of professional communication.For generations, reputations were built slowly and locally. People became known through their employment, their communities, their professional associations, their clients, and the recommendations of others. A person's influence was often limited by geography, access, institutional support, and financial resources.The digital world changed those limitations.Today, a consultant in San Diego can advise a client in Mexico City. An author can reach readers on several continents without entering a traditional bookstore. A professor can teach thousands of people outside a university classroom. A specialist who was once known only within a particular company or industry can now share knowledge with the world.Artificial intelligence is accelerating this transformation even further.AI gives individuals access to capabilities that were once available only to large organizations. Research, writing, design, translation, video production, market analysis, audience segmentation, and campaign development can now be performed faster and more affordably than ever before.However, technology alone does not create authority.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/818/968/9798189685095_b.jpg", "price_data" : { "retail_price" : "22.99", "online_price" : "22.99", "our_price" : "22.99", "club_price" : "22.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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