{ "item_title" : "Built to Binge", "item_author" : [" Cal Lorie "], "item_description" : "They don't sell food. They sell cravings.Built to Binge pulls back the curtain on how the food industry designs products that hijack your brain, rewrite your taste buds, and keep you coming back for more.This isn't about healthy eating. This is about how flavor is engineered, how texture is manipulated, and how craving is the business model.Inside, you'll discover: Why Cheetos vanish in your mouth-and why that's the pointHow companies test the perfect bliss point to make you eat moreWhy McDonald's fries taste the same everywhere-and never get boringWhat packaging colors trigger hungerHow sound, smell, and crunch are used to build addictionWhether you're a startup founder, a curious eater, or someone who's ever asked, Why can't I stop?-this book gives you the answer.It looks like a business manual. It reads like a psychological thriller. It is a satire dressed as a strategy guide.You've already eaten the product.Now read how it was made.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/831/709/9798317095604_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details