{ "item_title" : "Bull Riding", "item_author" : [" Jane Kubke "], "item_description" : "Bull Riding is a backstage pass that will introduce readers to champion bull riders, the powerful and violent animals they try to subdue, and the lingo, equipment, and pre-ride rituals of the world's best and bravest rodeo cowboys. In addition to detailing what goes on at a bull riding contest, the book includes a detailed explanation of how a bull ride is scored, profiles of various young bull riders, and local opportunities for young and beginner rodeo enthusiasts.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/40/420/544/1404205446_b.jpg", "price_data" : { "retail_price" : "40.47", "online_price" : "40.47", "our_price" : "40.47", "club_price" : "40.47", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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