{ "item_title" : "Business Communication", "item_author" : [" Rajiva Ranjan "], "item_description" : "Business communication as a subject is prescribed in almost all professional courses but it has never been given due importance. The subject has a wide range of topics; some of which are included in one course whereas excluded in the other. This selection and rejection of topics depending upon the mood of the curriculum designer create a lot of mess and it is difficult to find a book completely based on a particular curriculum. This creates a lot of mental stress on the students of professional courses who mainly focus on their core subjects and take Business Communication to score high marks or simply pass. I have tried to design this book based on the needs of BBA, BADM, and B.Com students of JNU, Jaipur.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/854/672/9798546728212_b.jpg", "price_data" : { "retail_price" : "10.00", "online_price" : "10.00", "our_price" : "10.00", "club_price" : "10.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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