Business Intelligence and Modelling : Unified Approach with Simulation and Strategic Modelling in Entrepreneurship
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Overview
This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.
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Details
- ISBN-13: 9783030570644
- ISBN-10: 3030570649
- Publisher: Springer
- Publish Date: February 2021
- Dimensions: 9.21 x 6.14 x 1.19 inches
- Shipping Weight: 2.1 pounds
- Page Count: 539
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