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Business Model Innovation|Allan Afuah

Business Model Innovation : Concepts, Analysis, and Cases

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Overview

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy.

Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.

This item is Non-Returnable

Details

  • ISBN-13: 9781138330528
  • ISBN-10: 1138330523
  • Publisher: Routledge
  • Publish Date: September 2018
  • Dimensions: 9.6 x 6.8 x 0.7 inches
  • Shipping Weight: 1.2 pounds
  • Page Count: 292

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