{ "item_title" : "The Business of Museums", "item_author" : [" Carlos R. Hernández Monagas "], "item_description" : "Museums serve as custodians of cultural heritage, educators, and catalysts for community engagement. Despite their noble mission, they operate in a fiercely competitive landscape where they must balance their societal obligations with financial viability. This book delves into the intricate workings of museums, covering topics such as governance, finance, fundraising, and strategic planning, within the framework of contemporary issues and events shaping the museum sector.This book explores a compilation of challenges and opportunities, providing guidance for collaborating with museum boards and directors. The book integrates case studies and exercises that facilitate the review and application of newfound knowledge, while the extensive references serve as valuable resources for navigating the global landscape of museum work. Amidst grappling with substantial issues, questions, and possibilities, these activities offer insights into the multifaceted nature of museum operations and their broader impact.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/821/644/9798216445906_b.jpg", "price_data" : { "retail_price" : "130.00", "online_price" : "130.00", "our_price" : "130.00", "club_price" : "130.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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