{ "item_title" : "Business Plan Development- Example of a University Spin Off Company Marketing Plug-In Hybrid Technology", "item_author" : [" Leonhard Fahreddin "], "item_description" : "A business plan is the most important business document for a start up company. It articulates its goals and the way how to achieve these goals for several different purposes. Entrepreneurs must show a well conceived and convincing business plan combined with a professional presentation to have their business idea considered seriously. In order to do so, a successful business plan has to not only present an idea or product, but also, must deal with the entire environment around it. Business Plan Development describes the most crucial elements a business plan must cover. They are explained in the true example of the high tech start up EDI. It also illustrates the process of a start up company and its relationship and importance to a business plan. This book covers the business development process from the initial idea for a product or service, through the structuring phase, seeking of funding and finally to a stand alone business. Business Plan Development provides a guideline with a pracmatic example for entrepreneurs to structure a business idea and also for existing companies to focus their business activities in order to achieve better results.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/3/83/644/778/3836447789_b.jpg", "price_data" : { "retail_price" : "52.92", "online_price" : "52.92", "our_price" : "52.92", "club_price" : "52.92", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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