{
"item_title" : "Business Policy and Strategy",
"item_author" : [" Chris Chatfield", "Cheryl Van Deusen", "Steven Williamson "],
"item_description" : "By analyzing functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition demonstrates how to formulate, implement, and evaluate corporate strategy. This new edition reviews basic and alternative strategy policies and illustrates concepts through a case study. Merging operational tactics with strategy, the book blends theory with practicality to define the business environment, resulting in a text that provides students with the necessary background for making strategic decisions.",
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Business Policy and Strategy : The Art of Competition
Overview
By analyzing functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition demonstrates how to formulate, implement, and evaluate corporate strategy. This new edition reviews basic and alternative strategy policies and illustrates concepts through a case study. Merging operational tactics with strategy, the book blends theory with practicality to define the business environment, resulting in a text that provides students with the necessary background for making strategic decisions.
This item is Non-Returnable
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Details
- ISBN-13: 9780849383243
- ISBN-10: 0849383242
- Publisher: Auerbach Publications
- Publish Date: March 2007
- Dimensions: 9.27 x 6.56 x 0.76 inches
- Shipping Weight: 1.12 pounds
- Page Count: 262
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