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Business Policy and Strategy|Chris Chatfield

Business Policy and Strategy : The Art of Competition

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Overview

By analyzing functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition demonstrates how to formulate, implement, and evaluate corporate strategy. This new edition reviews basic and alternative strategy policies and illustrates concepts through a case study. Merging operational tactics with strategy, the book blends theory with practicality to define the business environment, resulting in a text that provides students with the necessary background for making strategic decisions.

This item is Non-Returnable

Details

  • ISBN-13: 9780849383243
  • ISBN-10: 0849383242
  • Publisher: Auerbach Publications
  • Publish Date: March 2007
  • Dimensions: 9.27 x 6.56 x 0.76 inches
  • Shipping Weight: 1.12 pounds
  • Page Count: 262

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