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Business Strategy Tools|Claudia Lane

Business Strategy Tools : The Boston - BCG Matrix

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Overview


The Boston Consulting Group (BCG) Matrix, often referred to as the BCG Matrix, The Boston Matrix, or Growth-Share Matrix, is a strategic management tool used to analyze and categorize a company's product portfolio based on two key variables: market growth rate and market share. It was developed by the Boston Consulting Group in the early 1970s and has since become a widely used framework for making strategic decisions about a company's product offerings.

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Details

  • ISBN-13: 9798853709690
  • ISBN-10: 9798853709690
  • Publisher: Independently Published
  • Publish Date: July 2023
  • Dimensions: 9 x 6 x 0.33 inches
  • Shipping Weight: 0.48 pounds
  • Page Count: 156

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