{
"item_title" : "Business Strategy Tools",
"item_author" : [" Claudia Lane "],
"item_description" : "The Boston Consulting Group (BCG) Matrix, often referred to as the BCG Matrix, The Boston Matrix, or Growth-Share Matrix, is a strategic management tool used to analyze and categorize a company's product portfolio based on two key variables: market growth rate and market share. It was developed by the Boston Consulting Group in the early 1970s and has since become a widely used framework for making strategic decisions about a company's product offerings.",
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Overview
The Boston Consulting Group (BCG) Matrix, often referred to as the BCG Matrix, The Boston Matrix, or Growth-Share Matrix, is a strategic management tool used to analyze and categorize a company's product portfolio based on two key variables: market growth rate and market share. It was developed by the Boston Consulting Group in the early 1970s and has since become a widely used framework for making strategic decisions about a company's product offerings.
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Details
- ISBN-13: 9798853709690
- ISBN-10: 9798853709690
- Publisher: Independently Published
- Publish Date: July 2023
- Dimensions: 9 x 6 x 0.33 inches
- Shipping Weight: 0.48 pounds
- Page Count: 156
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