{ "item_title" : "Business Writing for Humans", "item_author" : [" Fiona Talbot", "Alexander Talbot "], "item_description" : "The written word has always been our major entry point into the world of business. But with the increasing influence of AI and the ever-growing flow of global communications, the way we write must be more purposeful, impactful, efficient and effective than ever before.Best-selling Business English author Fiona Talbot & global business expert Alexander Talbot join forces to introduce the unique which4words system to help you successfully navigate the challenges of business writing. In a world where a winning communication skillset demands you become technician, creative, marketer, influencer and project manager, which4words provides ground-breaking prompts that give guidance for every writing task and can be tailored for YOU and your communication needs:- Encourages you retain, harness and indeed celebrate the human touch so vital to many writing tasks- Helps you get to the point swiftly and effectively for maximum impact- Provides the tools to cut through the noise and stand out in an increasingly digital ageRediscover the basics, find your personal voice, understand helpful tools and explore the impact - both positive and negative - of technology and AI. This book is your pathway to becoming the best communicator you can be.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/3/11/914/443/3119144436_b.jpg", "price_data" : { "retail_price" : "17.99", "online_price" : "17.99", "our_price" : "17.99", "club_price" : "17.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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