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The Butterfly Effect in Competitive Markets|Rajagopal

The Butterfly Effect in Competitive Markets : Driving Small Changes for Large Differences

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Overview

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

This item is Non-Returnable

Details

  • ISBN-13: 9781137434951
  • ISBN-10: 1137434953
  • Publisher: Palgrave MacMillan
  • Publish Date: March 2015
  • Dimensions: 8.5 x 5.5 x 0.75 inches
  • Shipping Weight: 1.13 pounds
  • Page Count: 295

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