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The Butterfly Effect in Competitive Markets : Driving Small Changes for Large Differences
by Rajagopal
Other Available Formats
Overview
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
This item is Non-Returnable
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Details
- ISBN-13: 9781137434951
- ISBN-10: 1137434953
- Publisher: Palgrave MacMillan
- Publish Date: March 2015
- Dimensions: 8.5 x 5.5 x 0.75 inches
- Shipping Weight: 1.13 pounds
- Page Count: 295
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