{ "item_title" : "The CFO Guide to Cash Flow", "item_author" : [" Johann Strauss", "Danny Munrow", "Hayden Van Der Post "], "item_description" : "Reactive PublishingMaster Cash Flow Like a CFO - Build Liquidity, Forecast Accurately, and Drive Strategic ValueIn today's volatile economy, cash is more than king, it's the lifeblood of every decision. The CFO Guide to Cash Flow delivers a pragmatic, executive-level framework for mastering short-term liquidity and long-term financial planning. Written by finance strategist Hayden Van Der Post, this book goes beyond textbook theory to equip financial leaders, controllers, and FP&A professionals with actionable techniques rooted in real-world complexity.Whether you're navigating economic uncertainty, scaling a business, or preparing for M&A, this guide breaks down:Advanced cash flow forecasting models and rolling forecastsStrategic liquidity planning and working capital optimizationHow to integrate cash flow into enterprise-level FP&A strategyCash conversion cycle mastery to accelerate operating efficiencyTreasury tactics for managing risk, reserves, and capital structureReal-world dashboards, variance drivers, and scenario analysisDesigned for modern CFOs, finance leaders, and ambitious analysts, this book is your toolkit to transform cash flow from a reactive report into a proactive strategic weapon.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/828/268/9798282689600_b.jpg", "price_data" : { "retail_price" : "54.99", "online_price" : "54.99", "our_price" : "54.99", "club_price" : "54.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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