{ "item_title" : "The CFO's Operating Manual", "item_author" : [" Joseph Trek "], "item_description" : "Most people think the CFO is just a glorified accountant, but the modern finance leader is the architect of business survival and growth. Whether you are an aspiring executive, a founder trying to scale, or a manager wanting to speak the language of money, this book is your roadmap. We answer the critical question: how do you move beyond merely tracking the numbers to actually driving the business forward using cash, capital, and strategy?You will discover that cash flow is more than just a line on a spreadsheet-it is the lifeblood that requires rigorous protection and forecasting. We strip away the jargon to reveal the mechanics of the monthly close process, the strategy behind fundraising, and how to build a dynamic annual operating plan that actually works. From designing a capital structure to mastering the art of valuation, you will learn how to navigate the complex machinery that powers a company.Unlike dense academic textbooks, this operating manual is built for the real world. Prioritizing storytelling and actionable advice over technical perfection, it offers immediate takeaways for steering a ship through economic uncertainty. This is not just about balancing the books; it is about mastering the economic engine of your organization.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/889/665/9798896653042_b.jpg", "price_data" : { "retail_price" : "44.99", "online_price" : "44.99", "our_price" : "44.99", "club_price" : "44.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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