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CIM Coursebook|Ray Donnelly

CIM Coursebook : The Marketing Planning Process

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Overview

Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.

This item is Non-Returnable

Details

  • ISBN-13: 9781138440975
  • ISBN-10: 1138440973
  • Publisher: Routledge
  • Publish Date: July 2017
  • Dimensions: 9.61 x 6.69 x 0.63 inches
  • Shipping Weight: 1.35 pounds
  • Page Count: 256

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