{ "item_title" : "The CMO Operating System", "item_author" : [" Mike Pritula "], "item_description" : "There is a calmer way to step into the chief marketing officer role, and it doesn't depend on having everyanswer on the first day.The CMO Operating System lays out the job as a sequence a new CMO can actually follow: the first thirtydays, an honest diagnosis of the market and the competition, a strategy that fits on a single page, a budgetbuilt in the language of finance, the brand, the digital funnel, the team, and the place AI now holds in all of it. Itreflects the operating discipline I used to build an education business past 150,000 students and 1.6 millioncourse enrollments, and two decades spent working alongside the leaders who run these functions. Every ideacomes with a ready-to-use template, so you finish with a working system rather than a stack of theory.You don't need to perform confidence. You need a system. This is one.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/818/581/9798185819333_b.jpg", "price_data" : { "retail_price" : "24.99", "online_price" : "24.99", "our_price" : "24.99", "club_price" : "24.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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