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{
"item_title" : "CRM Unplugged",
"item_author" : [" Bligh", "Turk "],
"item_description" : "Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.",
"item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/47/148/304/0471483044_b.jpg",
"price_data" : {
"retail_price" : "73.95", "online_price" : "73.95", "our_price" : "73.95", "club_price" : "73.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
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Overview
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
This item is Non-Returnable
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Details
- ISBN-13: 9780471483045
- ISBN-10: 0471483044
- Publisher: John Wiley & Sons
- Publish Date: April 2004
- Dimensions: 9.28 x 6.26 x 0.85 inches
- Shipping Weight: 0.95 pounds
- Page Count: 205
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