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{ "item_title" : "Cableviewing", "item_author" : [" Carrie Heeter", "Bradley S. Greenberg "], "item_description" : "This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/89/391/467/0893914673_b.jpg", "price_data" : { "retail_price" : "57.95", "online_price" : "57.95", "our_price" : "57.95", "club_price" : "57.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Cableviewing|Carrie Heeter

Cableviewing

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Overview

This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.

This item is Non-Returnable

Details

  • ISBN-13: 9780893914677
  • ISBN-10: 0893914673
  • Publisher: Praeger
  • Publish Date: January 1988
  • Dimensions: 9.21 x 6.14 x 0.71 inches
  • Shipping Weight: 1.05 pounds
  • Page Count: 340

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