{ "item_title" : "You Can Do It", "item_author" : [" Thomas L. Greenbaum "], "item_description" : "This is a book that will provide everything an entrepreneur needs to start and run a small business. It was written based on working with over 1000 different small businesses while a counselor at SCORE (Service Corps of Retired Executives). It is a revised edition from the original which was released in 2012. The revision is about a 75% change from the original, including significant new information is almost every chapter. The following will provide the table of contents for the book:Table of ContentsShould you be an entrepreneurThe key ingredient to entrepreneurial successThe business planKey business strategiesBrand identificationResearching your business and marketThe wheel of small business marketingThe target audiencePositioningFinancial statementsFinancing a small business Legal Structure of your businessLegal requiremenets when starting a businessPricingThe elevator speechThe marketing StoolSalesDeveloping a trifold brochureSocial MediaPromotion for small businessKey insights into more effective advertisingNetworkingPublic RelationsBrief advertising and promotion legal adviceManaging day-to-day financial operationsThe Website and URLHeman ResorcesBusiness insuranceSummary-The keys to success in a small businessINDEX", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/98/585/503/0985855037_b.jpg", "price_data" : { "retail_price" : "29.99", "online_price" : "29.99", "our_price" : "29.99", "club_price" : "29.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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