{ "item_title" : "The Capacity Entrepreneur", "item_author" : [" Fredah Mainah "], "item_description" : "You are not your job, niche, product, r sum , or business. You are an architecture of capacities.Entrepreneurship is the disciplined process of recognizing those capacities, integrating them around valuable problems, commercializing the resulting value, leveraging delivery, converting proceeds into assets, and building capacity that can endure beyond you.Most entrepreneurship books begin with a search: find your niche, define your customer, write your plan, build your funnel, work harder than everyone else. That search assumes the entrepreneur is starting from very little - a raw idea in need of a market.This book begins somewhere else. It begins with the entrepreneur who has already accumulated a great deal - decades of education, expertise across several domains, relationships, credibility, institutions built, frameworks developed - and who discovers, often later than expected, that accumulation is not the same as commercialization. Possessing capacity and converting it into money, ownership, and legacy are two different disciplines, and very few people are ever taught the second one.I call this figure the Capacity Entrepreneur: a highly educated, multidimensional builder who has amassed substantial human, intellectual, relational, reputational, and institutional capital, and who is now learning - sometimes the hard way - how to systematically turn that capital into value, wealth, and enduring legacy.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/899/788/9798997881979_b.jpg", "price_data" : { "retail_price" : "24.99", "online_price" : "24.99", "our_price" : "24.99", "club_price" : "24.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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