{ "item_title" : "Capturing the Innovation Vortex", "item_author" : [" N. Paul Friederichs III "], "item_description" : "What happened? Today's technology companies have an abysmal rate of success. Often, the board of directors, management and investors fail to understand why. They are left asking the question, What happened? Sales means success. Stability, however, is all about innovation and intellectual property. Too often, companies get caught up in instantaneous success and forget about stability. Then, trouble begins and someone asks, What happened? Did you know one company conceived, designed and paid for development of a unique technology...and then did not own the rights to it? Do you know what happened? How to prevent it? Triumphant and tragic stories illustrate; what was done or not done and the results all from a big picture perspective. First and foremost, this book is about understanding innovation and intellectual property management. Understanding coupled with responsibility leads to results. What happened should not be asked, but rather, When do we get started? Learn the strategies and tactics to discover top assets at-will, while navigating the liability minefield. Don't be another statistic. Let this book, your book, be your guide.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/49/618/580/1496185803_b.jpg", "price_data" : { "retail_price" : "27.95", "online_price" : "27.95", "our_price" : "27.95", "club_price" : "27.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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