{ "item_title" : "Cause a Disturbance", "item_author" : [" Ken Tencer", "John Paulo Cardoso "], "item_description" : "Whether your business is in transition or simply looking for an innovative spark, give it a lift with Cause a Disturbance. This book will show you how innovation can change your business in simple steps by walking you through The 90% Rule(R) a straightforward philosophy that drives you to constantly ask What's the next 10%? What's the next product, service, or process improvement that will create a continuously engaged customer base and strengthen my brand? Business success today is about causing a disturbance-disrupting the status quo, discovering different, shifting markets, stimulating growth, and delighting customers. Innovation is meant to build, strengthen, and sustain a company's relationship with its customers. Period. From this all things flow--brand, reputation, growth. Cause a disturbance in the way you think about innovation as you open your mind to the possibilities--and simplicity--of being innovative every day.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/61/448/992/1614489920_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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