menu
{ "item_title" : "Cause-Related Marketing", "item_author" : [" Daw "], "item_description" : "This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/47/171/750/0471717509_b.jpg", "price_data" : { "retail_price" : "74.00", "online_price" : "74.00", "our_price" : "74.00", "club_price" : "74.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Cause-Related Marketing|Daw

Cause-Related Marketing

by Daw
local_shippingShip to Me
In Stock.
FREE Shipping for Club Members help

Overview

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.

This item is Non-Returnable

Details

  • ISBN-13: 9780471717508
  • ISBN-10: 0471717509
  • Publisher: John Wiley & Sons
  • Publish Date: March 2006
  • Dimensions: 10.24 x 7.36 x 1.02 inches
  • Shipping Weight: 1.65 pounds
  • Page Count: 312

Related Categories

You May Also Like...

    1

BAM Customer Reviews