{ "item_title" : "Center Field Shot", "item_author" : [" James R. Walker", "Jr. Robert V. Bellamy "], "item_description" : "In Baseball Weekly's list of things that most affected baseball in the twentieth century, television ranked second--behind only the signing of Jackie Robinson. The new medium of television exposed baseball to a genuinely national audience; altered the financial picture for teams, owners, and players; and changed the way Americans followed the game. Center Field Shot explores these changes--all even more prominent in the first few years of the twenty-first century--and makes sense of their meaning for America's pastime. Center Field Shot traces a sometimes contentious but mutually beneficial relationship from the first televised game in 1939 to the new era of Internet broadcasts, satellite radio, and high-definition TV, considered from the perspective of businessmen collecting merchandising fees and advertising rights, franchise owners with ever more money to spend on talent, and broadcasters trying to present a game long considered unfriendly to television. Ultimately the association of baseball with television emerges as a reflection of--perhaps even a central feature of--American culture at large.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/80/324/825/0803248253_b.jpg", "price_data" : { "retail_price" : "24.95", "online_price" : "24.95", "our_price" : "24.95", "club_price" : "24.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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