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Changing the Game : My Career in Collegiate Sports Marketing
by Jim Host and Eric A. Moyen
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Overview
Many Kentuckians and fans of intercollegiate athletics are familiar with the name Jim Host. As founder and CEO of Host Communications, he was the pioneer in college sports marketing. Host's prevailing innovation in collegiate sports was the concept of bundled licensing, which encouraged corporate partners to become official sponsors of athletic programs across media formats. Host and his team developed the NCAA Radio Network and introduced what became known as the NCAA's Corporate Partner Pro
This item is Non-Returnable
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Details
- ISBN-13: 9780813179551
- ISBN-10: 0813179556
- Publisher: University Press of Kentucky
- Publish Date: March 2020
- Dimensions: 8.9 x 6.2 x 1.1 inches
- Shipping Weight: 1.2 pounds
- Page Count: 296
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