{ "item_title" : "Changing the Rules of the Game", "item_author" : [" S. Hotho", "N. McGregor "], "item_description" : "Introduction Hotho, McGregor Emerging Perspectives Chapter 1 Champion Problematizing a Homogenous Spatial Logic Chapter 2 White and Searle Commercial Business Models Chapter 3 Zackariasson and Wilson The Role of the Consumer Chapter 4 McGregor Business Growth, the Internet and Risk Management Chapter 5 Hotho 'Some Companies are Fine One Day and Gone the next' Chapter 6 Zackariasson The Role of Creativity Chapter 7 Shaw and Homan HR Issues in the Computer Games Industry Chapter 8 Stacey, Thomas and Nandhakumar How Funny Are Games Chapter 9 McNeish Critical Perspectives on the Games Industry Chapter 10 Comas and Tschang Brief History, Tumultuous Present, and Uncertain Future of Virtual Worlds", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/34/933/819/1349338192_b.jpg", "price_data" : { "retail_price" : "54.99", "online_price" : "54.99", "our_price" : "54.99", "club_price" : "54.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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