{ "item_title" : "Chicken Splendor", "item_author" : [" James X. Stown "], "item_description" : "Whether you're a backyard poultry enthusiast or a commercial producer ready to scale, Chicken Splendor is your practical, profit-driven guide to smarter chicken farming.In this results-focused handbook, James X. Stown combines proven husbandry techniques with modern management strategies to help you raise healthier birds, minimize preventable losses, and maximize your returns. From selecting high-performing breeds and optimizing feed efficiency to strengthening biosecurity and preventing common diseases, this book delivers actionable steps you can apply immediately.Inside, you'll discover how to: Build a resilient flock from day oneReduce mortality through better housing and health protocolsCut feed waste while boosting growth ratesIdentify early warning signs of disease before they spreadCreate systems that increase productivity without increasing stressTurn small improvements into measurable profit gainsClear, practical, and grounded in real-world experience, Chicken Splendor removes the guesswork from poultry production. Stown's straightforward approach empowers farmers to move beyond survival and into sustainable profitability.If you're ready to raise more birds, reduce costly setbacks, and run a poultry operation that truly thrives, this book is your blueprint for success.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/825/066/9798250663984_b.jpg", "price_data" : { "retail_price" : "24.99", "online_price" : "24.99", "our_price" : "24.99", "club_price" : "24.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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