{ "item_title" : "Choose Smarter", "item_author" : [" A. N. Mercer "], "item_description" : "The product works. The demonstration was impressive. The offer looks good.But is it the right technology for your practice, laboratory or organisation?Choose Smarter is a practical, clear-thinking guide to buying dental technology without being carried away by hype, show-floor excitement or headline specifications.In digital dentistry, the biggest question is often not what can this technology do? It is: What has to be true for this to work here?A scanner, printer, mill, software platform, AI tool or connected ecosystem may perform beautifully in ideal conditions. But real value depends on the environment it enters: the people using it, the workflow around it, the infrastructure supporting it, the laboratory receiving the data, the training available after purchase and the clarity of the problem it is meant to solve.Drawing on more than twenty years around dental technology, laboratories, education, commercial conversations and digital workflows, A.N. Mercer explores why good technology can still become a poor purchase - and why less glamorous technology can become the right choice when it fits the organisation well.This book examines: why features are often mistaken for needs;what demonstrations prove - and what they do not;how specifications can mislead when separated from workflow;why the most expensive technology is often the technology nobody uses;how infrastructure, Wi-Fi, IT, support and training affect success;why the laboratory is part of the purchase;how to think about sales advice, KOLs, social media and product enthusiasm;what open really means in practical terms;why training is not the same as adoption;why no technology is truly future-proof;and when to buy, configure, connect, adapt or build.This is not an anti-technology book.It is a book about giving good technology a fair chance to succeed.For dentists, practice owners, laboratory leaders, managers, educators and anyone involved in choosing digital dental systems, Choose Smarter offers a calmer way to make better decisions before the order is signed.The smartest purchase is not the newest product, the biggest discount or the longest feature list.It is the technology you understand well enough to use for a purpose clear enough to matter.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/819/175/9798191759883_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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