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Classical Rhetoric and Modern Public Relations : An Isocratean Model
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Overview
This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.
This item is Non-Returnable
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Details
- ISBN-13: 9780415626002
- ISBN-10: 0415626005
- Publisher: Routledge
- Publish Date: October 2012
- Dimensions: 9 x 6 x 0.5 inches
- Shipping Weight: 0.99 pounds
- Page Count: 208
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