Overview
Analyze the strategic management practices of outstanding enterprises such as Huawei, China Resources, and Chang'an Automobile, and develop a five-step strategic management method widely applicable to businesses. 解析华为、华润、长安汽车等优秀企业的战略管理实践,构建广泛适用于企业的战略管理五步法 In today's complex and rapidly changing global economic environment, the pace of business transformation is accelerating, and strategic cycles have shortened significantly. Many enterprises have come to realize that only by placing greater emphasis on building an excellent "from strategy to execution" management process-and treating strategic closed-loop management as a core capability for future survival and growth-can they have a better chance of benefiting from uncertain market competition. This book systematically elaborates on a strategic closed-loop solution. Drawing heavily on the core ideas and practical experiences of Kaplan and Norton's five-stage strategic management cycle, Huawei's BLM and DSTE frameworks, and China Resources' 6S strategic management process, it breaks down the "from strategy to execution" process into five closed-loop steps: strategic analysis, strategic planning, strategic decoding, strategic execution, and strategic evaluation. The approach emphasizes overall consistency and seamless integration from strategy to execution to ensure effective strategy implementation. At the same time, this book takes into account the characteristics of strategic management in growing enterprises by simplifying methods, tools, and templates to meet the practical needs of a wider range of businesses. 当今世界经济形势复杂多变,企业经营环境迭代速度加快,战略波动周期也大大缩短,很多企业意识到,只有更加重视打造卓越的"从战略到执行"管理流程,将战略闭环视为支撑企业未来生存与发展关键能力,才有更大机会从不确定的市场竞争中获益。 本书系统阐述了战略闭环解决方案,该解决方案充分借鉴了卡普兰与诺顿战略管理五大循环、华为公司BLM与DSTE、华润6S战略管理流程的核心思想与实践经验,将"从战略到执行"操作流程分为战略分析、战略规划、战略解码、战略执行、战略评估五大闭环步骤,强调从战略到执行的整体一致性和无缝连接,确保战略最终落地。同时,本书充分考虑成长型企业战略管理的特点,进行了方法、工具与模板的简化,以便适应更广泛企业的实操要求。
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Details
- ISBN-13: 9787300332079
- ISBN-10: 7300332072
- Publisher: China National Publications Import & Export C
- Publish Date: January 2025
- Dimensions: 9.21 x 6.14 x 0.96 inches
- Shipping Weight: 1.47 pounds
- Page Count: 354
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