{ "item_title" : "Co-Creating Telecom Success", "item_author" : [" Eng Malek Ghazo "], "item_description" : "In today's fast-evolving telecom industry, success is no longer just about providing services-it's about co-creating value with customers, partners, and suppliers. Co-Creating Telecom Success delves into the strategic transformation of service management in the telecom sector, examining how companies can shift from a traditional product-centric approach to a service-dominant logic.Through real-world case studies, this book explores: How telecom operators select and collaborate with partners and suppliers to maximize efficiency and innovation.The crucial role of customer involvement in co-creating services that enhance satisfaction and loyalty.Market logic evolution and the impact of strategic partnerships on telecom competitiveness.The growing significance of outsourcing and service-level agreements in telecom service management.Drawing from extensive research and industry insights, this book provides telecom professionals, business strategists, and researchers with a comprehensive framework to navigate the complexities of service management in an era of rapid digital transformation.Whether you're an industry leader or an emerging innovator, Co-Creating Telecom Success offers actionable strategies to drive excellence, optimize partnerships, and sustain competitive advantage in the telecom marketplace.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/831/410/9798314101001_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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