{ "item_title" : "Code to Cure", "item_author" : [" Subba Rao Chaganti "], "item_description" : "When medicine is written in code, how do you market the cure?A quiet revolution is reshaping healthcare. From video games prescribed for ADHD to AI-powered platforms preventing diabetes, digital therapeutics (DTx) are no longer experiments-they are becoming medicine itself. And with this shift comes an urgent question for pharma: how do we market therapies made not of molecules, but of algorithms?In Code to Cure: Digital Therapeutics and the Future of Pharma, Subba Rao Chaganti-a renowned author and thought leader in pharmaceutical marketing-offers the first comprehensive guide to understanding and leveraging digital therapeutics in the pharma landscape.Blending rigorous research with real-world case studies, the book takes you inside the fast-evolving world of Dtx:- What digital therapeutics are - and how they differ from wellness apps.- Why regulators like the FDA, EMA, and Germany's DiGA are setting new global benchmarks.- How pharmaceutical companies can align digital therapeutics (DTx) with brand strategy, payer demands, and patient needs.- Case studies of pioneers like Pear Therapeutics, Akili Interactive, Propeller Health, Omada, and Kaia Health.- The role of AI, wearables, and telemedicine in scaling digital care.- Strategic frameworks for commercialization, adoption, and measuring success.Whether you are a brand manager, marketer, student, or healthcare innovator, this book will help you navigate the opportunities and challenges of a world where medicine is not just prescribed, but downloaded.Engaging, insightful, and practical, Code to Cure is not just about the future of pharma marketing; it is about the future of healthcare itself.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/34/731/114/9347311146_b.jpg", "price_data" : { "retail_price" : "22.95", "online_price" : "22.95", "our_price" : "22.95", "club_price" : "22.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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