{ "item_title" : "Coffee, Cocoa and Gold", "item_author" : [" Patrick Peku "], "item_description" : "The easiest way to hide a worker is to finish the product.Once coffee is roasted, the plantation disappears. Once cocoa becomes chocolate, the farm becomes a wrapper. Once gold becomes a ring, the mine becomes a shine.I became interested in this distance because I have lived on both sides of it. I have worked behind a bar where coffee was served as a ritual, and I have worked in industrial environments where the value of a finished object depended on the precision of many hands. I know what it means to be paid for time. I also know that the person at the end of a chain can have almost no idea how many people were involved at the beginning.The question of this book is simple: when we pay for a product, how much of that price belongs to the people who created its first value?There is no single answer. Sometimes the producer is protected by law. Sometimes the producer is exposed to world prices. Sometimes governments set farmgate prices. Sometimes traders determine access to markets. Sometimes workers are children. Sometimes workers are adults who have chosen difficult work because the alternatives are worse.The uncomfortable part is that all of these realities can exist beside a beautiful cup, an expensive chocolate, or a wedding ring.So let us go backwards. Three goods, one patternCoffee, cocoa and gold look like they have nothing in common. One is a drink, one is a sweet, one is a metal. One is consumed in thirty seconds at a counter, one melts on the tongue, one is worn for a lifetime. Yet they share a structure that is worth learning to see.Each of them is grown or dug in one part of the world and consumed or worn in another. Each is bought by the producer at one price and sold to the final customer at a price that has been transformed by many hands. Each depends on a distant market that the producer cannot control. And each is surrounded by words that make the origin sound softer than it is: single origin, artisan, heritage, ethically sourced, pure.None of this means that every cup, every bar or every ring is the product of abuse. It does mean that the customer is almost never in a position to know. The knowledge is spread across farms, cooperatives, buying agents, exporters, shippers, roasters, refiners, manufacturers, distributors and shops. By the time the product reaches the person who pays for it, the story has been compressed into a label.This book is an attempt to decompress the label.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/816/044/9798160440903_b.jpg", "price_data" : { "retail_price" : "43.00", "online_price" : "43.00", "our_price" : "43.00", "club_price" : "43.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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