{ "item_title" : "Cold Revolution", "item_author" : [" Andrew Bromley "], "item_description" : "In Cold Revolution, Andrew Bromley expertly unpacks the transformative power of cold exposure. Blending cutting-edge research with practical advice, this guide reveals how cold stimulates resilience, boosts metabolism, and enhances both physical and mental performance. Readers will explore topics such as vasoconstriction, the role of cold shock proteins in neuroprotection, and the metabolic benefits of cold-induced thermogenesis. Bromley addresses the diverse responses individuals have to cold, offering tailored strategies for safe, effective adaptation. The book emphasizes the mood-boosting and recovery-enhancing potential of practices like cold-water swimming and ice baths, while highlighting their benefits for athletes and everyday health seekers alike. With clear, step-by-step guidance, Cold Revolution inspires readers to embrace cold exposure not only as a health tool but as a mindset shift toward greater vitality. Whether you're an athlete, a health enthusiast, or someone curious about the limits of human potential, this book offers invaluable insights.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/83/990/482/1839904828_b.jpg", "price_data" : { "retail_price" : "16.99", "online_price" : "16.99", "our_price" : "16.99", "club_price" : "16.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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